Google Ads that are built to generate leads - not just clicks.

Chosen More helps small businesses show up when potential customers are actively searching for what they offer. I build and manage Google Ads campaigns, set up the tracking that tells us what's actually working, and help fix the gaps that keep clicks from becoming customers.

No long-term contracts. No bloated agency retainers. Just practical marketing built around your business.

Let's Talk About Your Google Ads See How It Works

Google Ads shouldn't feel like throwing money at Google and hoping something happens.

A surprising number of businesses are paying for ads without really knowing:

Which searches are triggering their ads
Which campaigns are generating actual leads
Whether phone calls came from advertising
Whether a "conversion" was actually a new customer
Where their budget is being wasted
Whether their website is helping or hurting results

Chosen More focuses on building campaigns around high-intent searches and tracking the actions that actually matter to your business.

Because clicks aren't the goal. Customers are.

Google Ads

Show up when someone is already searching for what you offer.

Unlike advertising that interrupts someone while they're scrolling, Google Search Ads can put your business directly in front of someone actively looking for your service. But successful Google Ads require more than choosing a few keywords and turning on a campaign.

Google Ads account setup

Campaign strategy

Search campaigns

Brand campaigns

Keyword research

Geographic targeting

Ad copy

Ad groups

Negative keywords

Search-term reviews

Budget strategy

Conversion tracking

Phone-call tracking

Form-submission tracking

GA4 integration

Google Tag Manager

Campaign optimization

Landing-page recommendations

Reporting and analysis

Let's Look at Your Google Ads

Big-agency expertise without the big-agency experience.

Working with Chosen More is intentionally simple.

No Long-Term Contracts

You shouldn't have to stay with a marketing company because a contract says you have to.

Straightforward Pricing

No giant retainers, mysterious fees or packages filled with services you don't need.

Hands-On Support

You work directly with the person building and reviewing your campaigns.

Real Conversion Tracking

Form submissions, phone calls and other meaningful actions can be tracked so we're measuring more than clicks.

Business-First Strategy

Marketing only works if it makes sense financially. Recommendations are based on your goals, your margins, your capacity and the types of customers you're trying to attract.

What better Google Ads can look like

Omaha Counseling Practice

An Omaha-area counseling practice was previously relying heavily on a Performance Max campaign and was counting visits to the contact page as conversions. The account was rebuilt around a clearer search strategy.

Work included:

Building dedicated Google Search campaigns
Separating branded searches from broader service searches
Creating more focused ad groups
Improving keyword targeting
Reviewing actual search terms
Adding negative keywords to reduce wasted spend
Setting up a true contact-form submission conversion
Building tracking around real lead activity rather than page views
Monitoring performance closely after launch

Result: Significantly clearer data and strong early lead-generation performance from the new campaigns.

Qualified Leads

3.88%

Conversion Rate

$52

Cost Per Lead

16.19%

Click-Through Rate

Want results like this for your business?

Let's talk

Before we spend more money, let's make sure we're measuring the right thing.

One of the biggest issues in digital advertising is inaccurate conversion tracking. A business may think Google Ads generated ten leads when the "conversion" being counted was simply someone visiting a contact page.

Chosen More can help set up tracking for actions that actually matter, including:

Completed contact forms
Phone calls
Appointment requests
Lead-form submissions
Important website actions

Tools: Google Analytics 4, Google Tag Manager and Google Ads conversion tracking.

"If we don't know which leads came from advertising, it's difficult to know what's actually working."

Simple on purpose.

Tell Me About Your Business

We'll talk about what you sell, where you operate, your best customers, your budget and what a successful lead looks like.

I'll Look at What You Have

If you're already advertising, I'll review the campaigns, website and tracking. If you're starting from scratch, we'll build the right foundation first.

Build the Strategy

Campaign structure, keywords, geography, messaging, budget and conversion tracking are built around your business.

Launch + Learn

Once campaigns go live, real search data starts coming in. Search terms are reviewed, irrelevant traffic is removed and the campaigns are adjusted based on what we're learning.

Measure What Matters

The goal is not simply lower cost-per-click. The goal is figuring out whether advertising is producing valuable leads for the business.

Straightforward pricing. No long-term contracts.

Small businesses shouldn't have to sign a 12-month agreement just to get professional marketing help.

Google Ads Setup + Tracking

Starting at $950

For businesses that need campaigns built or rebuilt correctly.

Get Started

Google Ads Management

Month-to-month

Pricing depends on campaign size, complexity and advertising budget.

Let's Talk

Websites + Landing Pages

Project based

Quoted based on scope.

Request a Quote

Google Business Profile and Meta Advertising available based on needs.

Google and Meta advertising spend is paid directly to the advertising platform and is separate from Chosen More service fees.

Hi, I'm Charista.

I'm the person behind Chosen More. I've spent years working at the intersection of marketing, sales and small-business growth - with a background in Google Ads, digital advertising, website development, lead generation and franchise sales and consulting.

I believe small businesses deserve experienced, hands-on help without layers of account managers, giant retainers or a year-long contract.

"I want my clients to stay because the work is valuable - not because a contract forces them to."

Learn more about Charista

Your next customer may already be searching.

Let's make sure they can find you.

Whether you're starting Google Ads for the first time, wondering where your current budget is going, or trying to figure out why clicks aren't turning into leads, I'd be happy to take a look.

Let's Talk About Your Google Ads Tell Me About Your Business